概述

• 薪资

  50,000 THB ~ 100,000 THB

• 工作行业

  Medical

• 工作内容

  1. Market & Competitor Intelligence
  - Monitor market trends and customer behavior within the assigned product category.
  - Conduct competitor benchmarking, including pricing, product positioning, key selling points, and distribution channels.
  - Translate market and competitor data into actionable business insights.
  2. Product Ownership & Strategy
  - Take ownership of the assigned product line, including product positioning, value proposition, and continuous product improvement.
  - Develop product roadmaps and prioritize initiatives in collaboration with relevant teams.
  - Provide market insights and pricing recommendations to ensure alignment with product positioning and market conditions.
  3. Customer Understanding
  - Develop and regularly update customer profiles and buyer personas.
  - Collect customer feedback and insights from the sales team to improve products and marketing campaigns.
  - Analyze customer journeys and identify key factors influencing purchasing decisions.
  4. Marketing Campaign Planning & Execution
  - Plan and drive online and offline marketing campaigns for the assigned product line in collaboration with the Marketing team.
  - Define marketing messages, channels, and content based on customer personas and product positioning.
  - Monitor campaign performance and adjust strategies based on actual results.
  5. Sales Process & Pipeline Management
  - Work closely with the sales team to drive sales performance for the assigned product line.
  - Develop sales support materials, including sales kits, presentations, and competitor comparison tools (Battle Cards).
  - Monitor the sales pipeline and work with the sales team to resolve operational challenges and improve conversion.
  - Take direct responsibility for achieving the sales targets of the assigned product line.