概述

• 薪资

  70,000 THB ~ 100,000 THB

• 工作行业

  Retail, Utilities, Trading(Food), Trading(Other), Trading(Cosmetics/Healthcare), Trading(Electronics/Semiconductors)

• 工作内容

  Key Responsibilities
  1. Strategic Planning & Business Support
  - Support the Managing Director in strategic initiatives, especially in new product development and marketing.
  - Develop and implement strategic plans by product category for both B2C and B2B markets.
  - Analyze P&L and sales performance to monitor and control the marketing budget.
  2. Cross-Functional Team Management
  - Oversee and manage cross-functional teams including marketing, trade marketing, design, and shop operations.
  - Coordinate with internal departments and external partners to ensure aligned execution of business plans.
  3. New Product Development (NPD)
  - Lead and manage new product development projects for the domestic market in Thailand and selected ASEAN countries such as Singapore and Malaysia.
  - Collaborate closely with Japan headquarters and China factory teams to align product development with market needs.
  - Support the Sales team by preparing sales proposal materials and marketing communication plans for NPD presentations.
  4. Marketing & Trade Marketing Execution
  - Plan and execute marketing campaigns, product launches, and promotional activities.
  - Guide trade marketing efforts in areas such as POP materials, in-store displays, promotion pricing, and on-ground event execution.
  - Ensure effective marketing execution from product launch to sustained market performance.
  5. Market & Consumer Insights
  - Monitor and conduct market research to gather insights on competitors, market size and trends, and consumer behavior.
  - Analyze data to identify business opportunities and support strategic decision-making.
  6. Digital & Social Media Marketing
  - Develop and analyze performance of social media (SNS) marketing initiatives.
  - Ensure alignment of digital content with brand positioning and business objectives.
  - Guide and support designer tasks and set up the project schedule.
  7. Agency & Vendor Management
  - Manage external agencies and partners to ensure quality and performance.
  - Evaluate agency output and provide direction to align with company strategy.
  8. Ad Hoc Projects
  - Perform other tasks as assigned by the Managing Director, including special projects and business development initiatives.