รายละเอียด
1. Marketing Strategy & Brand Development- Develop and implement strategic marketing plans to strengthen brand positioning in the luxury market.- Ensure brand consistency across all marketing channels and communications.- Support the company’s growth by identifying opportunities to increase brand awareness and market visibility.2. Campaign Management- Plan and execute marketing campaigns across multiple channels including digital platforms, events, and partnerships.- Manage marketing projects from concept development to campaign execution and performance evaluation.3. Luxury Market Engagement- Develop marketing initiatives targeting high-net-worth individuals (HNWIs) and luxury lifestyle audiences.- Create marketing experiences that reflect the brand’s premium positioning.4. Partnership & Event Marketing- Collaborate with strategic partners, luxury brands, and industry stakeholders to create co-marketing opportunities.- Support and manage luxury events, brand activations, and promotional activities.5. Digital & Content Marketing- Oversee digital marketing activities including social media, website content, and online campaigns.- Ensure marketing content aligns with luxury brand standards and appeals to international audiences.6. Market Analysis & Reporting- Analyze market trends, customer behavior, and competitor activities within the luxury industry.- Monitor campaign performance and provide insights and recommendations for improvement.7. Cross-functional Collaboration- Work closely with internal teams, external agencies, and international partners to ensure effective marketing execution.
