Overview

• Salary

  80,000 THB ~ 80,000 THB

• Industry

  Manufacturing(Other)

• Job Description

  
  **1. Brand Strategy & Brand Building – Key Priority**
  
  * Define and strengthen Brand Positioning, Personality and DNA.
  * Translate brand strategy into campaigns, content and customer experiences.
  * Build strong brand recognition and differentiation in the Sport & Lifestyle market.
  * Ensure consistent brand representation across all customer touchpoints.
  * Develop and maintain Brand Guidelines.
  * Focus on long-term brand equity, not only short-term promotions.
  
  **2. Brand Experience**
  
  * Ensure the brand is experienced throughout the project, beyond advertising.
  * Develop customer journey, events, tournaments, community activities and membership experiences.
  * Work closely with Operations and Management to ensure consistent brand experience.
  
  **3. Integrated Marketing & Communication**
  
  * Lead the Assistant Marketing Manager – Digital Communication.
  * Develop integrated Online + Offline Marketing and Communication strategies.
  * Set direction for Social Media and Content across Facebook, Instagram, TikTok and Website.
  * Develop strong content pillars, campaign concepts and storytelling.
  * Manage creative agencies, designers, photographers and content creators.
  * Ensure all creative output is on-brand.
  * Balance Brand Building with Performance Marketing.
  
  **4. Activation & Community Building**
  
  * Lead the Assistant Marketing Manager – On-ground Activation & Partner.
  * Develop Signature Events, Sport Tournaments, Community Events, Family Activities, Wellness Programs, Workshops and Seasonal Campaigns.
  * Create Signature Events / IPs that customers associate with the project and look forward to annually.
  * Build an active community around the brand through meaningful experiences.
  
  **5. Partnership & Brand Collaboration**
  
  * Identify strategic partners across Sport, Fashion, Wellness, Lifestyle, F&B and Family sectors.
  * Develop co-branded campaigns, experiences and sponsorship opportunities.
  * Ensure partnerships strengthen brand equity and commercial value.
  
  **6. Launch Strategy**
  
  * Lead the marketing strategy from Pre-Opening through Launch and Post-Launch.
  * Build the customer journey from Teaser → Awareness → Trial → Conversion → Retention → Advocacy.
  * Create a strong launch that establishes the project as a new destination in Bangkok.
  
  **7. Commercial & Growth**
  
  * Work with Management and Operations to translate brand strength into business performance.
  * Drive footfall, court bookings, memberships, classes, academy participation, events and repeat visits.
  * Support F&B / tenant traffic and partnership & sponsorship revenue.
  * Balance Brand Equity with Commercial Performance.
  
  **8. CRM & Loyalty**
  
  * Develop customer database and CRM strategy.
  * Understand customer segments and behaviors.
  * Develop member communications, privileges and loyalty initiatives.
  * Increase repeat visits, customer lifetime value and brand advocacy.