Job Description
• Develop and implement content strategies targeted at tourists, with a particular emphasis on Chinese-speaking regions, in collaboration with the marketing and creative teams.• Create, curate, and optimize engaging and culturally relevant content across various platforms, including websites, social media, blogs, emails, advertisements, and print materials.• Conduct thorough research on tourist preferences, travel trends, and cultural nuances specific to Chinese-speaking regions.• Collaborate with cross-functional teams to gather information, understand business objectives, and ensure content aligns with marketing goals and client requirements.• Localize and translate content from Thai/English to Chinese, ensuring accuracy, cultural sensitivity, and a seamless user experience for Chinese-speaking tourists.• Conduct regular content audits to assess performance, identify areas for improvement, and optimize content for advertising and social media.• Monitor and analyze content metrics, user feedback, and market trends to measure the effectiveness of content strategies and make data-driven recommendations.• Stay up to date with industry trends, emerging technologies, and advancements in content marketing to enhance our competitive edge intargeting tourists.• Collaborate with influencers to expand our content reach and impact.• Ensure consistency and adherence to brand guidelines across all content channels and materials.
