Job Description
Key Responsibilities1. Strategic Planning & Business Support- Support the Managing Director in strategic initiatives, especially in new product development and marketing.- Develop and implement strategic plans by product category for both B2C and B2B markets.- Analyze P&L and sales performance to monitor and control the marketing budget.2. Cross-Functional Team Management- Oversee and manage cross-functional teams including marketing, trade marketing, design, and shop operations.- Coordinate with internal departments and external partners to ensure aligned execution of business plans.3. New Product Development (NPD)- Lead and manage new product development projects for the domestic market in Thailand and selected ASEAN countries such as Singapore and Malaysia.- Collaborate closely with Japan headquarters and China factory teams to align product development with market needs.- Support the Sales team by preparing sales proposal materials and marketing communication plans for NPD presentations.4. Marketing & Trade Marketing Execution- Plan and execute marketing campaigns, product launches, and promotional activities.- Guide trade marketing efforts in areas such as POP materials, in-store displays, promotion pricing, and on-ground event execution.- Ensure effective marketing execution from product launch to sustained market performance.5. Market & Consumer Insights- Monitor and conduct market research to gather insights on competitors, market size and trends, and consumer behavior.- Analyze data to identify business opportunities and support strategic decision-making.6. Digital & Social Media Marketing- Develop and analyze performance of social media (SNS) marketing initiatives.- Ensure alignment of digital content with brand positioning and business objectives.- Guide and support designer tasks and set up the project schedule.7. Agency & Vendor Management- Manage external agencies and partners to ensure quality and performance.- Evaluate agency output and provide direction to align with company strategy.8. Ad Hoc Projects- Perform other tasks as assigned by the Managing Director, including special projects and business development initiatives.