Brand DirectorID:71585
120,000 THB ~ 200,000 THBRamkhamhaeng/Bangkapi/Bueng Kumabout 13 hours agoOverview
Salary
120,000 THB ~ 200,000 THB
Industry
Manufacturing(Other)
Job Description
- Build brand identity and awareness through development of brand communication and distribution strategy across portfolio, marketing campaign, and marketing activities nationwide and cross markets.
- Lead and develop marketing strategy and marketing plan according to the company concept to ensure targets are delivered within the set Marketing budgets.
- Strategize and execute communication plans across all sales channels (Modern Trade, Retail, E-commerce, Key Accounts).
- Design and oversee promotional campaigns to drive sales across different channels.
- Lead and manage the branding team to achieve departmental goals effectively.
- Monitor campaign outcomes, analyze performance metrics, and prepare detailed reports for strategic adjustments.
- Utilize online analytics tools such as Social Voice, ChatGPT, Google Analytics, and other relevant platforms to derive insights.
- Collaborate with internal teams and external partners, including Modern Trade, Retail Chains, and E-commerce platforms, to ensure seamless execution of branding strategies.
Qualifications
Requirement
[Must]
- Bachelor’s degree or higher in Marketing, Business Administration, or a related field.
- 5–8 years of experience in branding or marketing within the FMCG or Cosmetic industry.
- Exceptional creativity and communication skills, both in writing and presentations.
- Strong leadership skills with the ability to manage cross-functional teams effectively.
- Good command of speaking and writing in English.
[Advantage]
- Experience working with an agency is a strong advantage.
- Proficiency in online analytics tools such as Social Voice, ChatGPT, and Google Analytics.
- Comprehensive understanding of consumer buying habits across online and offline channels. Product portfolios, trade, advertising, promotion etcEnglish Level
Level 3 - Business Level
Other Language
Thai, English
Additional Information
Benefit
-
Working Hour
08.30 ~ 17.30
Holiday
-
Job Function
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