Overview

• Salary

  50,000 THB ~ 80,000 THB

• Industry

  Printing/Packaging, Advertising Agent

• Job Description

  - Marketing Strategy: Develop, implement, and oversee long-term and short-term marketing strategies for all product lines (comics, light novels, films, merchandise) to drive brand awareness, engagement, and sales.
  - Campaign Management: Lead the planning and execution of integrated marketing campaigns, from go-to-market strategies for new releases to sustained promotional activities for our catalogue titles.
  - Channel Marketing: Devise and manage marketing initiatives tailored for our specific sales channels, including e-commerce (EC), pop-up events, and physical retail stores, ensuring a cohesive omnichannel brand experience.
  - Digital & Content Marketing: Drive our digital footprint across social media, SEO/SEM, email marketing, and influencer collaborations. Create compelling content that resonates with our target demographics.
  - Market Analysis & Insights: Conduct market research, monitor industry trends, and analyze competitor activities to identify opportunities for growth and innovation. Utilize data to measure campaign performance (ROI) and inform future strategies.
  - Budget Management: Plan and manage the marketing budget, ensuring effective allocation of resources to maximize impact and achieve key performance indicators (KPIs).
  - Cross-Functional Collaboration: Work closely with editorial, sales, production, and retail teams to ensure marketing strategies are aligned with overall business objectives and product pipelines.
  - Brand Management: Act as a brand guardian, ensuring all marketing communications and activities are consistent