Media & Activation manager (Section manager)ID:71529
60,000 THB ~ 80,000 THBPathumthani2 days agoOverview
Salary
60,000 THB ~ 80,000 THB
Industry
Manufacturing(Food)
Job Description
-Create, curate, and manage published content (images, video, written) across social media platforms such as Facebook, instagram, and Line.
-Develop and implement a social media strategy that aligns with business goals, including setting objectives, identifying the target audience, and choosing the right platforms.
-Plan and execute social media campaigns, including paid advertising on platforms like Facebook, instagram, and Line.
-Monitor and analyze social media performance using tools like Google Analytics, Facebook Insights, or other social media analytics platforms.
-Create reports to measure campaign success and make data-driven decisions about future strategies.
-Engage with the audience by responding to comments, messages, and inquiries promptly and professionally, building relationships with followers, and creating a positive brand image.
-Ensure all social media content aligns with the brand's voice, tone, and messaging.
-Maintaining consistency across all platforms.
-Keep up with the latest social media trends, tools, and best practices.
-Adapting strategies to stay ahead of the competition and take advantage of new opportunities.
-Work closely with the marketing team, customer service, and other departments to ensure an aligned approach to social media, brand communication, and product strategy.
-Handle negative publicity or social media crises by developing and implementing a crisis communication plan.
-Implement marketing activity through online channel and on ground activity to build brand awareness and engagement as well
-Involve channel activities to synergize plan for effective execution
-Strategize and manage all activities of Media Relations Section to realize target, including Paid, Owned, Earned, Shared media, media event management, news analysis & monitoring and crisis communication.
-Connect and build win-win relationships with external partners (media, agencies, KOLs, etc.) towards realization of objectives
-Data preparation and analysis of marketing information
-Monitor A&P budget to deliver cost effectiveness
-Coach & develop subordinate to understand creativity, media strategy by platform
Qualifications
Requirement
[Must]
-Bachelor's degree in marketing or related business field.
-5+ years of digital marketing, social media, content marketing, or marketing communication experience.
-Can communicate in English
-Develop creative idea to communicate with consumes through online contents
[Advantage]
--Work with sales team, product team & agency team to implement all communication toolsEnglish Level
Level 3 - Business Level
Other Language
Chinese
Additional Information
Benefit
-
Working Hour
8.00 ~ 17.00
Holiday
-
Job Function
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